Marketing Communication Manager - Beauty World Indonesia

Beauty World Indonesia is seeking a dynamic and creative Marketing Communication Manager to lead our brand’s voice and drive impactful campaigns in the competitive beauty and wellness industry. Based in Jakarta Raya, this role offers a unique opportunity to shape the narrative of a rapidly growing beauty brand. As the Marketing Communication Manager, you will be responsible for crafting and executing strategic campaigns that resonate with our target audience, leveraging both digital and traditional channels to maximize brand awareness and engagement.

In this role, you will work closely with cross-functional teams, including marketing, sales, and product development, to ensure cohesive messaging and consistent brand representation. You will have the chance to work with industry-leading tools such as Google Analytics, Meta Ads Manager, and Hootsuite to monitor campaign performance and optimize strategies. With a proven track record in the beauty industry and a passion for creative storytelling, you will be instrumental in driving Beauty World Indonesia’s growth and market leadership.

📋 Tanggung Jawab Pekerjaan

• Develop and execute comprehensive marketing communication strategies to enhance brand awareness and engagement.
• Create and manage digital marketing campaigns using platforms like Google Ads, Facebook Ads, and Instagram Ads.
• Collaborate with the marketing team to produce high-quality content, including social media posts, blog articles, and email newsletters.
• Monitor and analyze campaign performance using tools like Google Analytics and Meta Ads Manager to optimize strategies.
• Build and maintain relationships with key industry influencers and partners to expand brand reach.
• Lead the creation and execution of promotional events and trade shows to showcase the brand’s latest products.
• Ensure consistent brand messaging across all communication channels, including digital, print, and social media.
• Stay updated with industry trends and best practices to continuously improve marketing strategies.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in marketing communication, preferably in the beauty or wellness industry.
• Proven track record of successfully managing and executing marketing campaigns.
• Strong understanding of digital marketing tools and platforms, including Google Ads, Facebook Ads, and Instagram Ads.
• Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams.
• Creative thinker with a passion for storytelling and brand development.
• Familiarity with content management systems like WordPress or Shopify is a plus.
• Ability to work independently and manage multiple projects simultaneously under tight deadlines.

🛠️ Keahlian

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