Chief Marketing Officer (CMO) - Mobile Banking & Financial Services

Join Mandiri Andalan Utama as our Chief Marketing Officer (CMO) in Balikpapan, Kalimantan Timur, and lead the strategic growth of our mobile banking and financial services. This is a unique opportunity to drive innovation in the financial sector, leveraging digital transformation to enhance customer experience and market reach. As the CMO, you will be at the forefront of shaping our brand and driving our growth in the competitive landscape of mobile banking and financial services.

In this role, you will oversee all marketing strategies, from brand positioning to customer acquisition and retention. You will work closely with cross-functional teams to develop and implement marketing campaigns that resonate with our target audience. Your expertise in digital marketing, combined with your deep understanding of the financial services industry, will be crucial in helping us achieve our business objectives.

📋 Tanggung Jawab Pekerjaan

• Develop and execute comprehensive marketing strategies to drive customer acquisition and retention.
• Lead the marketing team in creating and implementing innovative marketing campaigns across digital and traditional channels.
• Oversee brand management, ensuring consistency and alignment with the company's vision and values.
• Leverage data analytics to inform marketing decisions and measure campaign performance.
• Collaborate with the product and technology teams to integrate marketing strategies with product development.
• Build and maintain strong relationships with key stakeholders, including customers, partners, and investors.
• Stay ahead of industry trends and emerging technologies to drive continuous innovation in our marketing approaches.
• Report directly to the CEO, providing strategic insights and recommendations to support the company's growth.

🎓 Kualifikasi & Syarat

• Proven experience as a CMO or equivalent role in the financial services or digital banking industry, preferably with a track record of driving significant growth.
• Strong understanding of the mobile banking and financial services landscape, with a focus on digital transformation.
• Excellent leadership and strategic thinking skills, with the ability to inspire and guide a high-performing marketing team.
• Proficient in using marketing analytics tools such as Google Analytics, Tableau, or similar.
• Certifications in digital marketing or related fields are a plus.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Strong communication and interpersonal skills, with the ability to build and maintain relationships with key stakeholders.
• Fluency in English, both written and spoken.

🛠️ Keahlian

Lowongan Terkait